Social media plays a significant role in today's lifestyle. According to a study by influencer marketing agency Mediakix, an average person spends about 2...
As consumer demand grows for responsibly sourced clothes, big fashion brands are starting to think about sustainability. More fashion startups and initiatives built around...
The fashion industry gets a bad rap for promoting capitalism and a culture of excess. Fashion designers like Gaurang, Krishna Mehta, Samant Chauhan and...
Big B has often voiced his thoughts on many social causes. On his blog, bigb.bigadda.com, he once wrote, “A celebrity has a responsibility, but it also has a great brand marketing at its doorstep. Read full article in our 'RESPONSIBLE STAR' segment here